Victoria is recognized for driving business success for globally competitive organizations by creating and implementing programs that build reputations and engage audiences.
Her 20 years experience, in-house and as a consultant, spans various sectors including healthcare, academia, telecom, automotive, and insurance. A strategic communicator, Victoria headed programs for landmark organizations including Sandoz (Novartis), Insurance Bureau of Canada, Rogers Cable, National PharmaCom, AV Group of Companies (Birla), Lafarge, Myeloma Canada, and McGill’s School of Religious Studies.
She has organized international conferences such as the 2nd and 3rd Global Conferences on World’s Religions and the 13th International Symposium on Sleep and Breathing as well as fundraisers for organizations such as the United Nations Association in Canada and Myeloma Canada.
Victoria holds a Master of Science in Public Relations from the University of Stirling (Scotland), a Bachelor of Arts (Translation) from Concordia University (Canada), and a Diploma in French Language and Civilization from l’Institut Catholique de Paris (France).
Victoria is a faculty lecturer in the Public Relations Management Program at McGill University. She enjoys sharing her passion for ethics and corporate communications with her students and mentoring those who have shown a keen interest in PR. She is also Chair of the Public Relations & Sponsorship Committee at SALTISE (Supporting Active Learning & Technological Innovation in Studies of Education). An avid social media user, you can find her tweeting on various topics through the company’s account @PickeringComm.
Had Victoria not found her niche in PR, she’d be spotted in international ballroom competitions — move over Ginger Rodgers!